Founded: 2019, New York
2023 Revenue: Approaching $200M annually
TikTok Followers: 701k
Instagram Followers: 452k
Bloom Nutrition was founded in 2019 and might initially appear like “just another supplement brand.”
However, their explosive growth is largely driven by highly effective creator‑based marketing — especially on TikTok.
What Happened?
Bloom Nutrition took off the moment they doubled down on TikTok creators.
Their flagship product — a greens and vitamin powder packed with collagen peptides, probiotics, whey isolate protein, fish oil, and various vitamins — now generates over $23M per year.
They position their greens powder as a convenient daily scoop that helps:
- Reduce bloating
- Support digestion
- Improve energy
How They Did It
Entering the supplement market is like jumping into a tank full of sharks — crowded, competitive, and dominated by deep‑pocketed corporations.
But high‑competition markets also mean high rewards. Even a tiny slice of market share can be extremely profitable.
So what did Bloom Nutrition do to carve out their share?
They leaned aggressively into TikTok marketing.
Bloom’s CMO, Joel Contartese, managed to:
- Reduce paid social CPA from $30 → $15–20
- Scale their TikTok creator program from 30 → 450 creators per month
- Reach 200 million monthly video views
That level of creator output is enormous — and extremely difficult to replicate.
Bloom on TikTok
Bloom Nutrition is often considered a “TikTok brand” because of how closely their rise is tied to creator-driven, short-form content.
Even though the brand is now distributed in major retailers like Target and Walmart, TikTok remains the platform that built their reputation.
Bloom on Instagram
On Instagram, Bloom presents a mix of:
- Casual, homemade-style TikTok content
- Cleaner, more polished brand photography
This creates a balanced aesthetic: approachable yet professional.
Conclusion
Bloom Nutrition entered a hyper‑competitive wellness niche and leveraged aggressive creator-based marketing to stand out.
Their strategy proved incredibly effective — allowing them to scale fast, dominate TikTok conversations, and expand into national retail.
Their formula worked:
Strong creators → Massive visibility → Explosive sales.
