Influencer marketing FAQ

An influencer marketing platform helps brands discover creators and arrange collaborations with their audiences. Adbounty connects brands and creators through campaign listings called bounties, searchable channel profiles, and a shared collaboration workspace. Brands can offer a fixed reward, an audience-based scaling reward, or an affiliate commission. See how Adbounty works

Brands, agencies, businesses, and content creators can use Adbounty. One account can act as both a brand and a creator. Anyone can browse public listings. To independently enter and manage a paid collaboration, you must be at least 18 or the applicable age of majority and legally able to enter an agreement. Creators under 18 may participate only through an account owned and managed by a parent or legal guardian.

On Adbounty, a bounty is a brand collaboration opportunity. It describes the product or brand, target platforms, audience requirements, reward, and campaign brief. Creators can review the offer before requesting a collaboration, and brands can use the same bounty to invite several creators into separate collaborations. Browse brand collaboration opportunities

Adbounty supports YouTube, Instagram, TikTok, Facebook, X, Twitch, LinkedIn, Pinterest, Snapchat, newsletters, and other channels. Some platforms connect through an integration to verify ownership and sync available statistics; others are added manually and reviewed. Available connections and metrics vary by platform. Manage your channels

Start with the platform your customers use and the topics relevant to your product. Filter the creator directory by platform, category, and audience size, then review recent posts and channel performance. Choose creators whose audience and content fit your campaign rather than relying on follower count alone. You can invite a specific channel directly from its profile. Find influencers for your campaign

Look for a relevant audience, consistent content, recent views, and engagement that fits the intended format. Adbounty groups channels into nano (1,000–9,999), micro (10,000–99,999), mid-tier (100,000–499,999), macro (500,000–999,999), and mega (1 million or more). These are audience-size filters, not quality ratings; smaller creators can still be a strong match for a focused campaign. Browse micro-influencers

Compare audience size, average recent views, post-level views and engagement, posting cadence, and the consistency of recent performance where data is available. The public directory lists active, verified channels belonging to verified users. Verification confirms the Adbounty verification state; it does not guarantee audience quality, sales, or campaign results. Metrics depend on what each platform provides.

YouTube and supported connected Instagram accounts can sync age groups, gender distribution, and top countries when the platform makes those insights available. YouTube country data uses views, while Instagram country data uses follower counts. Demographics are private: brands can request access, creators can grant it, and creators can revoke it at any time. Manage demographics access

VIRAL means each of the latest three posts has more views than the channel has subscribers or followers. HOT means each of those posts has at least twice the average views of the preceding ten posts. A channel can have both labels. Eligibility requires at least 1,000 subscribers or followers and a newest post within 30 days. Labels are recalculated nightly and describe recent performance, not guaranteed campaign results.

The Collaboration Library shows approved examples of sponsored YouTube videos, including the brand, creator, and sponsored segment. Use it to explore how creators introduce products and how sponsorships fit different content formats. These examples are for research; a library entry is not an offer to work with that creator. Explore real brand collaborations

Create a bounty with your brand, target platforms, categories, audience requirement, and reward. In the brief, describe the campaign objective, target audience, deliverable, product access, talking points, review process, publication timing, and any usage rights. Explain affiliate commission terms when relevant. Add an image or video and submit the bounty for review before making it public. Create a bounty

A public bounty appears in the marketplace so suitable creators can request a collaboration. A private bounty is available to its owner and creators with relevant requests or collaborations, and can be used for direct invitations. You can edit its details; uploading new media returns it to private and requires another review. Making it private or deleting it does not end existing collaborations.

An accepted request creates a workspace with the agreed reward. For fixed and scaling rewards, the creator submits proposed content, the brand approves it, payment is made when required, and the creator publishes the content for verification. Affiliate programs use a different flow: the brand provides a creator-specific code or link, pays any initial reward, and the collaboration becomes an active affiliate program. See the collaboration flow

For fixed and scaling collaborations, the creator publishes after the brand accepts the deliverable and any required payment is confirmed. With a $0 reward, payment is skipped after approval. Brands can request revisions before accepting the content; agree on the scope and timing in the workspace. Affiliate collaborations have no required content-submission or publication-verification step, so posting expectations belong in the bounty brief.

Connect or add your channels, complete verification, and browse bounties by platform, category, and reward. Review the brief and audience requirements before applying with an eligible channel. Brands can also invite a channel from your profile. Joining Adbounty does not guarantee paid work; brands choose collaborators based on campaign fit. Find brand collaborations

Yes. Both participants can send counteroffers before accepting a collaboration request. For affiliate offers, negotiation can include the commission percentage and initial reward. You can decline an invitation that does not fit your audience, values, availability, or commercial expectations.

Supported integrations verify ownership and synchronize available channel statistics. Manually added channels require review. Connected channel data is normally refreshed daily, provided access remains authorized. You can add multiple channels or remove one from Channel settings. Removing a channel hides it from discovery and removes open requests; posts needed for existing collaboration records are retained. Open Channel settings

Check the product, audience fit, reward, deliverable, deadline, review expectations, disclosures, usage rights, and any production costs. For an affiliate program, also check commission eligibility, sales tracking, and payout conditions in the brief. You may work with multiple brands, but review any exclusivity terms and conflicting deadlines before accepting.

There is no single price for every creator or campaign. The reward depends on the audience, content format, production effort, usage rights, and agreed terms. Brands set the offer and creators can negotiate it. Creating an account, publishing bounties, and sending or accepting requests is free. Bounties can offer $0, a paid reward, or an affiliate commission with an optional initial reward.

Fixed rewards offer a set amount. Scaling rewards offer an amount per 1,000 subscribers or followers, capped at a maximum; the selected channel audience determines the offer when the request is sent. Affiliate rewards offer a sales commission percentage with an optional initial reward. The accepted collaboration keeps its agreed reward even if the bounty is edited later.

Create a bounty with the affiliate reward model, commission percentage, and optional initial reward. Describe what qualifies for commission, how sales are tracked, and when commissions are paid. After acceptance, provide a creator-specific code, affiliate link, or both. The program becomes active once these are provided and any initial reward is paid. Either participant can end it at any time. Sales tracking and commission payouts remain with the brand affiliate program.

For paid rewards, the brand pays the agreed amount plus 3% + $0.30. The creator fee is 14% for rewards up to $100, decreasing to 8% at $5,000 and staying at 8% above that amount. A $0 collaboration has no platform payment fees. For affiliate offers, these fees apply only to an initial reward paid through Adbounty, not to external affiliate commissions.

For fixed and scaling collaborations, brands pay through Stripe after accepting the deliverable and before publication. For affiliate programs, an initial reward is paid after the code or link is provided. No payment is required for a $0 reward. Creators need a connected Stripe account in a supported country to receive paid rewards. Cash payments use US dollars; bank payout timing follows the Stripe account schedule.

Fixed and scaling rewards can include an optional bonus tied to agreed post-view targets and deadlines. The bonus is separate from the initial reward, and payment depends on the conditions agreed for the collaboration. Performance bonuses are not available for affiliate rewards.

Either participant can cancel an active standard collaboration with a reason. Unpaid and $0 collaborations have no payment to refund. An automatic Stripe refund is available when a standard collaboration is cancelled while still in the paid state and its transaction succeeded; other stages do not automatically refund a payment. Ending an active affiliate program does not automatically refund its initial reward. Contact support about a specific payment or dispute.

Brands and creators remain responsible for their own tax, VAT, reporting, and invoicing obligations. Platform fees are shown separately. The requirements depend on your country and business; seek professional advice when needed.

Payment does not automatically give a brand every right to the content. Agree on ownership and any reposting, website, email, paid-advertising, editing, exclusivity, or long-term use before approval. Specify where the content may be used, for how long, and what compensation applies. Read the Terms of Service

Brands and creators must ensure commercial relationships are disclosed clearly and follow the publication platform rules and applicable advertising law. This includes sponsored content and affiliate promotions. Talking points must be accurate: brands must not require misleading claims, and creators must not present experiences or results they did not have.

Private bounties and collaboration workspaces are limited to relevant participants. Audience demographics require creator-granted access. Before deleting an account in Profile settings, complete or cancel active work. Deletion disables the account and removes channels from active profiles; some records may be retained for payments, disputes, fraud prevention, or legal obligations. Read the Privacy Policy

Use the Contact Us form in the footer and include the relevant account, bounty, channel, or collaboration details. Keep campaign decisions and files in the collaboration workspace so both participants have the same record. For routine account changes, use Settings; the login page provides password reset and Google sign-in options.