Travel purchases depend on conditions that a destination image cannot explain: season, weather, route, journey time,
availability, room or service type, accessibility, crowds, language, local transport, total cost, and cancellation
risk. A useful travel creator connects the experience to those planning facts and shows what the traveler can actually
book.
Define the traveler and trip before selecting the creator: origin market, destination, dates or season, trip purpose,
budget, party size, age needs, accessibility, travel style, duration, and booking stage. A broad travel audience does
not guarantee people who can reach the destination, afford the complete trip, travel during the campaign window, or
use the promoted operator.